LET'S MAKE YOUR MARKETING actually MAKE SENSE
You didn't start a business to spend your evenings wondering what to post, rewriting your website, or duct-taping systems together. I help small businesses simplify their marketing, build practical systems, and create websites that actually work.
Show me how!
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Here's the thing nobody tells you: you're not stuck because you lack good ideas. You're stuck because you have too many, they all live in your head, and your strategy changes every time a new one shows up uninvited. I come in, help you pick a lane, build what's actually missing, and hand you something repeatable — not one more color-coded to-do list you'll open twice and abandon.
You Don't Need More Ideas. You Need a Plan.
I'm Tara . . . nice to meet you
MARKETING & BUSINESS SYSTEMS, MINUS THE OVERWHELM
I've spent my career helping businesses move from scattered and reactive to clear, organized, and intentional.
Most of my clients don't actually need another marketing agency. They need someone to help them cut through the noise, figure out what actually matters, and build a business that feels clear, manageable, and sustainable. That's where I come in.
Whether we're working on your brand, your website, your marketing, or the systems behind it all, my goal is the same: to simplify your business so you can spend less time wondering what to do next and more time actually doing it.
What I won't do is manage your Instagram forever or hand you a brand book so precious you're scared to open it. I'll help you build what your business actually needs—and make sure you can confidently run it long after our work together is done.
If you're overwhelmed, unclear on your next move, or you know deep down your website doesn't reflect the business you've worked so hard to build, you're in the right place.
How I Can Help
Every engagement here is built the same way: I hand you something that works, then I get out of your way. I don't build businesses that depend on me — I build ones that can run without me.
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01 | Marketing & Brand Strategy
For when you need clarity before you need more content. We get honest about who you serve, what makes you different, and how to actually say that out loud — so every decision after this one gets a whole lot easier.
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A full review of messaging, website, visual identity, SEO basics, and customer journey, plus a clear action plan. No implementation, no revisions, just clarity on where things actually stand. $500-1,000
[Buy Now →]
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One intensive day where we untangle whatever's keeping your business stuck: messaging, offer mapping, marketing plan, website architecture, launch planning, whatever's actually in the way. $2,000-3,000
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This is the work that changes every piece of marketing you create afterward. Together we'll build the strategic foundation your business should have had from the beginning, from positioning and messaging to visual identity, website, and the tools that support it. Starting at $5,000
02 | Websites
Three flavors, depending on how hands-on you want to be: a one-page DIY template you customize yourself, a Website in a Day where we build it together and it's live by dinner, or a fully custom site if your business needs something more tailored than a template can give you.
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A one-page template you customize yourself: my design, your words and colors. Named for a reason, you really can throw it together in a weekend.
See the demo → (priced separately, in the shop)
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Built on The Weekender template. Fill out a quick questionnaire, send over your colors and photos, and I customize the rest. SEO-optimized, professionally copywritten, and live by dinner. Starting at $1,200
[Buy Now →] (checkout, then intake form, no call needed)
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For businesses that need something a template can't give you. Built from scratch, start to finish. Starting at $8,000
04 | Systems
I'm not a social media manager, and I'm not going to pretend to be one. I build the systems that make marketing manageable without a manager — ClickUp setup, content planning, social workflows, AI implementation, automation, the whole operations backbone. The goal is a business that runs on repeatable systems, not one that quietly depends on me forever. If your business lives in sticky notes, random Google Docs, your inbox, and your head... this is for you.
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We'll figure out what's actually breaking, build a system that fits the way you work, automate what makes sense, and hand it over so you can keep running without me. Starting at $3,000
01 | Strategy Sessions
Need someone to help you think through your next move? One focused session to think out loud about your marketing, your business, your website, or just "what do I even do next." No packages, no upsell, just an hour with someone who's helped businesses untangle this stuff for a long time.
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One hour, plus a recap afterward so you actually walk away with something. This also doubles as the starting point if you're not sure whether Brand Strategy or Systems is the right next step. We'll figure it out together. $300
Book a Session →
Turning "I'm So Overwhelmed" into “I’ve Got This”
→ Your business finally feels manageable. Not because there's less to do, but because you know what actually matters. You stop second-guessing every decision, stop chasing every new idea that shows up uninvited, and start operating from an actual plan instead of a hundred disconnected ones.
→ Your marketing runs without you white-knuckling it. Instead of one more platform to babysit, you get a system built around how you actually work — one that survives you being busy, tired, or just done thinking about content for a week.
→ Your website finally catches up to your business. Not the placeholder from three years ago you've been meaning to fix. Something that makes the right people go "oh — this is exactly who I need."
Tara gave me the structure I needed to stop second-guessing everything.
As a new business owner, I was spinning my wheels trying to figure out my brand, my messaging, my website, and what to focus on first. Tara helped me define my foundation, build a clear plan, and get everything up and running without the endless overthinking. I finally had a system I could trust, which freed me up to focus on actually serving clients.
A Few Businesses I've Helped
Janine Marr
Served as Janine's outsourced marketing partner: social media, website design, and Facebook advertising, plus a custom CRM and workflow system that takes every listing from first contact all the way to sold. Automated client emails and marketing milestone tracking keep each listing on track from day one, without anything slipping through the cracks. Every new listing launches faster because the system, not memory, carries the process.
Moonlight Pizza & Brewpub
Served as Moonlight's outsourced marketing partner: social media, website improvements, local SEO, and advertising, plus the systems behind all of it. I built the Kids Club and recurring Kids Nights program from scratch, turned Moonlight Mondays into a year-round fundraising program with a summer giving track, and built the Summer Music Series into a full booking and promotion system. Marketing that runs on process, not memory.
SOIL Sangre de Cristo,
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Marketing Strategy, Marketing Consulting, Marketing Systems & CRM, Website Design, Facebook Advertising, Process Design
View Website
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Marketing Strategy, Marketing Consulting, Social Media Management, Website Design, Local SEO, Advertising, Systems & Automations
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Nonprofit Organization | Upper Arkansas & San Luis Valleys, CO
REAL ESTATE | SALIDA, CO
RESTAURANT & BREWPUB | SALIDA, CO
Served as SOIL's outsourced marketing partner: email marketing and social media management that created consistent messaging, promoted programs and events, and told their mission-driven story through founder and producer spotlights. I also expanded their newsletter cadence and built the content calendar that keeps it running consistently, communicating their work in a way that's clear, approachable, and sustainable for their team.
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Brand Messaging, Marketing Consulting, Email Marketing, Social Media Management
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View Socials
OVERHEARD
what my clients are saying.
MORE OF A DO-IT-YOURSELF PERSON?
Totally Fair. Start Here Instead.
Not ready to work together yet, or just want to poke around on your own first? Browse my templates, guides, and resources — the exact tools I use with clients, minus the client price tag.
Tell me what's going on and what you're hoping to fix, build, or finally figure out. I'll follow up to see if we're a good fit — no strings, no scripted sales pitch, just an honest conversation between two people who like getting things done.
Okay, Let’s Talk
LET’S GET SOCIAL! FOLLOW ME @TARAPAYNE.CO
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