Your Brand Decisions Become Usable Systems.
the brand kit
by tara payne
Everything You Need to Build and Launch Your Brand— Without Starting from Scratch.
building a brand shouldn't feel like solving a puzzle with missing pieces.
You're staring at a blank screen wondering what colors to use. You need a logo but hiring a designer feels out of reach. You want to grow your email list but you don't know where to start. And every time you sit down to create something, you're Googling "how to design a business card" or "what fonts go together" for the third time this week.
Look, you don't need to figure this all out from scratch. You don't need a design degree. And you definitely don't need to spend weeks researching every single decision.
You need the actual tools—colors, fonts, logos, templates—so you can build your brand and move on—without the guesswork, the overwhelm, or the 'I have no idea what I'm doing' panic.
That's what the Brand Kit does.
The Brand Kit gives you everything in one place – your digital brand hub, done-for-you visual foundations, and three launch-ready kits so you can stop preparing and start building.
Whether you're starting fresh or leveling up what you've already got, this kit takes the guesswork out of the process.
The templates are built in Canva, and Command Your Brand helps you create your brand hub in Trello. Each section includes a guide with access instructions. The brand hub also includes a video walkthrough, so you can follow along as you set it up.
This isn't just a collection of templates. It's a complete system—pick your colors, customize your logo, build your list, and launch. No design degree required.
how this all fits together.
Building a brand from scratch usually means weeks of research, seventeen open browser tabs, and way too many nights tweaking your logo at midnight. Or hiring someone and hoping they get it right.
the brand kit gives you a professional foundation and all the tools to launch it—for less than one hour with a designer.
HERE’S WHAT MAKES IT WORK
Your Brand Decisions Become Usable Systems.
the brand kit by tara payne
command your brand.
Your digital brand HQ inside Trello. A complete system to organize your brand assets, strategy, content, and more. Includes setup guide, a video walkthrough, and Canva card cover templates. (Estimated component value: $67)
→ What you'll do: Set up your Trello board in under 30 minutes and finally have everything in one place instead of scattered across seventeen folders.
logo templates suite.
10 complete logo sets (primary, secondary, submark, favicon). Fully customizable in Canva. Each set includes multiple variations so you have options for every use case. (Estimated component value: $47)
→ What you'll do: Pick the style that feels like you, customize your colors and fonts, and have a professional logo by the end of today.
visual foundations pack.
12 curated color palettes + 12 professional font pairings with examples and hex codes. No more guessing what "goes together." (Estimated component value: $27)
→ What you'll do: Choose your palette and fonts in 10 minutes instead of spending three weeks second-guessing every shade of blue.
the launch collection.
THE LIST BUILDING KIT
3 lead magnet templates (checklist, workbook, guide) + opt-in page copy + email templates + complete launch guide. Everything you need to start building your list. (Estimated component value: $47)
→ What you'll do: Pick a template, customize it with your content, and have a lead magnet ready to launch this week.
THE CREDIBILITY KIT
Portfolio PDF template + business brochure template + testimonial request guide. Turn social proof into brand confidence that sells. (Estimated component value: $37)
→ What you'll do: Set up your portfolio or brochure so you can send it to potential clients without scrambling to "put something together" every single time.
THE CONNECTION KIT
3 business card template sets + 3 email signature templates. Show up professionally everywhere your brand appears. (Estimated component value: $37)
→ What you'll do: Customize your business card and email signature in 15 minutes so you look legit every time someone asks for your info.
estimated component value: $262 | complete kit: $147
here’s everything you’re getting:
This isn't templates thrown in a folder. It's a complete system – pick your colors, customize your logo, build your list, and launch. Everything works together so you're not piecing it together yourself.
Done-for-you visual foundations
12 done-for-you color palettes and 12 font pairings so you're not guessing what "looks good together".
A complete logo system
10 customizable logo sets (primary, secondary, submark, favicon) so you have options for every use case.
Everything organized in one place
A digital brand hub that keeps your assets, strategy, and content together (no more hunting through folders).
Tools to grow your audience
Lead magnet templates, email copy, and launch strategies that actually convert.
Professional brand touchpoints
Business cards, email signatures, portfolio templates, and testimonial systems to show up credibly everywhere.
A system you can actually use
Pick what you need now, come back for more later. Everything's customizable so it grows with you.
Here’s what happens after you buy:
You’ll receive a downloadable Start Here PDF with links to the complete Brand Kit and each resource folder. Open the guide in the section you want to use and follow its access instructions.
Start with Command Your Brand to build your Trello brand hub, then choose one palette and one font pairing. The hub setup includes a guide and video walkthrough. Come back for the logo, connection, list building, and credibility tools as you need them.
Keep your Start Here PDF so you can find your resources again. You’ll use Canva for the templates and Trello for your brand hub.
frequently asked questions.
THE FAQs
"I'm not a designer. Can I actually use this?"
Yep. Everything's built in Canva specifically for non-designers. If you can drag and drop, you're good. Each section comes with access instructions, and Command Your Brand includes a video walkthrough for setting up your Trello hub.
"I already have a logo/some brand stuff. Will this still be useful?"
Absolutely. Even if you have some pieces in place, the Brand Kit gives you the complete system—organization, additional visual options, and activation tools most people are missing. Use what you need, skip what you don't.
"Can I buy the components individually?"
The components are currently available together in the $147 Brand Kit. Use the pieces you need now and return to the rest later. If you also want the Brand Playbook, the $197 Playbook + Brand Kit Bundle includes both and saves $17 compared with buying them separately.
"I haven't done any brand strategy work yet. Is this still for me?"
Yes! The Brand Kit gives you the visual foundations and tools to start building and launching right away. If you want the deeper strategy work, the Brand Playbook walks you through that—but you don't need it to use the Brand Kit.
the brand kit
by tara payne
One Time Payment of
$147
Estimated Component Value: $262
hi there, I'm tara payne
WHY I BUILT THIS
I've watched so many talented entrepreneurs spend weeks researching fonts, redo their logo for the third time, and avoid launching because they don't feel "ready."
The truth? You don't need to have it all figured out. You need a system that gives you a solid foundation so you can start showing up and building momentum.
That's why I created the Brand Kit—everything you need to build your brand and launch it, without the guesswork or the "should I learn Illustrator?" panic.
It's the same system I use with my 1:1 clients—they go from scattered and stuck to organized and launching—without spending months (or thousands of dollars) trying to figure it all out alone.
It's not about perfection. It's about having the tools and structure you need to build something that works—so you can stop preparing and start doing.